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Demystifying the Temptation to Cut Corners on Sampling Costs?
Recently, when asked the question: “Do you have any advice on how to cut corners on sampling?” I leaned over toward my inquiring friend and said, “Yes.” He leaned closer to me his eyes wide with...
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Research Designs are Only as Strong as the Weakest Link
In product manufacturing “form follows function” similarly in research design the approach must fit the objectives; this includes: developing an experimental or quasi-experimental design, designing an...
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Does “Too Little Too Late” Describe Your Analysis Plans?
Analysis plans are executed when data collection is completed, but should be formulated during the research design phase. Therefore, analysis planning should begin in parallel with the questionnaire...
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Sample Plan Complexity Translates into Cost
The sample plan is typically straightforward. However, on occasion when the sample is multinational or uses a complex stratification scheme the research team will need to examine its options; paying...
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What Exactly is a Research Panel?
Panels are sampling frames, designed as sources for sampling specific populations as part of market research studies and used for both business-to-consumer and business-to-business projects. Sample...
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Why Do I Need to Use Panels?
Recently we asked the question What Exactly is a Research Panel? [see What Exactly is a Research Panel?]. Now we answer two related questions. What is a Panel Not? A panel is not a simple list of...
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A Key Differentiator – Sample Development
Are you planning to deploy an online survey, conduct telephone interviews, or recruit focus group participants? A key differentiator for your team is the ability to manage the process of providing a...
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Nothing Is Better Than a Good Argument
Written by Roger A. Straus Facilitating Focus Group Discussion Perhaps the two most obviously important skills a moderator must master are (a) getting the most reluctant individuals to talk, and (b)...
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Demystifying the Panel Creation Process
Panels are not all created equal. Three of the most important questions you need to ask about the panels you use include (but are certainly not limited to): How were panelist recruited? Recruitment is...
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The Research Playbook Has a New Address!
NEW SITE Location http://researchplaybook.com/ We’ve moved and changed our look, but not our focus on content! The Research Playbook http://researchplaybook.com/ You can also find the newest...
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